International · Ethical certification
IREAA, ethical
The ethics-first certification from the International Responsible and Ethical AI Association. Four pillars, twenty controls, one message: your AI treats people right.
- Status
- Active certification programme
- Structure
- 4 pillars, 20 controls
- Unorma role
- Official certification preparation partner
- Controls in Unorma
- 20
What it is
The IREAA Responsible & Ethical AI Certification, in plain language.
IREAA certifies that an organization's AI practice is ethical by design, not just legally compliant. Its four pillars — People First, Fair & Unbiased, Honest & Transparent, and Accountable & Improving — translate abstract AI ethics into twenty concrete, assessable controls.
Where legal frameworks ask "is it allowed?", IREAA asks "is it right?" That distinction resonates with customers, employees and investors. Unorma is an official IREAA certification preparation partner: the full control set, document templates and training modules are built in.
Who it applies to
Consumer-facing AI products
When end users interact with your AI directly, an ethics certification is a trust signal legal compliance can't provide.
Mission-driven organizations
Healthtech, edtech, HR tech and public-interest AI — sectors where 'responsible' is the product promise.
Companies beyond minimum compliance
Already EU AI Act or ISO aligned? IREAA's pillars extend that work into demonstrated ethical practice.
Requirements
What IREAA actually asks of you.
20 controls in Unorma — each with plain-language guidance, action steps and the evidence you need.
People First
Human wellbeing, autonomy and dignity take priority over system performance.
Fair & Unbiased
Bias assessed and mitigated across data, models and outcomes — with evidence.
Honest & Transparent
People know when AI is used, what it does, and how decisions are made.
Accountable & Improving
Clear ownership, stakeholder feedback loops, and continuous improvement.
IREAA in Unorma
From regulation text to audit-ready, in one platform.
Official preparation partner
Unorma's IREAA implementation is built with the association — prepare and evidence your certification in one place.
Four IREAA document templates
Responsible AI Policy, Bias Assessment Reports and Stakeholder Engagement Records, generated and review-tracked.
Pillar-by-pillar gap analysis
See your readiness per pillar, assign owners, and track evidence for each of the 20 controls.
Ethics training included
Two IREAA training modules with certificates that flow straight into your evidence base.
Track IREAA readiness from day one.
14-day free trial · No credit card · All 20 controls included
Cross-framework intelligence
Evidence for IREAA counts elsewhere too.
~100 cross-framework mappings mean work done once counts toward multiple frameworks automatically.